DON’T use free, stock images that do not represent your company or products appropriately. For example, using a picture of people wearing suits when your company has a casual dress code. Or using a picture of an American-style property when you work in an area with a different architectural style.
DO use your own high-quality images to attract attention. Book a professional photographer if you’re not great at it yourself. Alternatively, make wise choices when looking at stock photos so you resonate with your ideal customers.
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